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09.11.13

10 Top U.S. Book Festivals: A Great Way to Sell Direct to Consumers

From guest blogger, Michael Rosen, Sales Representative for Sheridan Books...

Every day I hear about the changing face of bookselling. For most publishers, Amazon is the principal portal for online distribution of both electronic and printed books, dominating the majority of their sales. Selling though brick-and-mortar bookstores would be a wonderful venue…if you could find one still open. Yes, that is a slight exaggeration.Brooklyn Book Festival 2012

Perhaps it’s a backlash or just simple survival, but I am seeing the stirrings of a new direct to consumer movement, with publishers building their own self-nurturing sales channels.  An electronic or printed book sold through a publisher’s website is far more valuable than one sold through a third party online vendor.  A book sold through the publisher’s site gives the marketer captured data and site analytics.  Those are the statistics upon which to build a very successful selling strategy, the kind that can build community, and I dare say a customer family.

For the past three years I’ve attended the Brooklyn Book Festival (the photo to the right was taken there in 2012). I’ll be there this year too. There I’ve witnessed book, journal, and magazine publishers selling face to face, direct to consumer.  That’s an unbeatable relationship builder.  I’m a serious eavesdropper and each year I marvel at the very personal exchanges I hear between sellers and buyers.  It stands to reason - who is more dedicated to their bookselling than the publisher?

Following is a list of some of the largest book festivals in the U.S.  I say visit or exhibit.  But above all, take the time to explore direct to consumer selling. 

 

For an updated listing of festivals for 2014 click this link  10 Top US Book Festivals for 2014

 

10 Top U.S. Book Festivals

National Book Festival – Library of Congress

National Mall

Washington DC

September 21-22, 2013

http://www.loc.gov/bookfest/

Brooklyn Book Festival

Brooklyn, NY

September 22, 2013

www.brooklynbookfestival.org

Wisconsin Book Festival

Madison, WI

October 17-20, 2013

http://wisconsinbookfestival.org

Texas Book Festival

Austin, TX

October 26-27, 2013

www.texasbookfestival.org

Louisiana Book Festival

Baton Rouge, LA

November 2, 2013

www.louisianabookfestival.org

Miami Book Fair International

Miami, FL

November 17-24, 2013

www.miamibookfair.com

Tucson Festival of Books

Tucson, AZ

March 15-16, 2014

www.tucsonfestivalofbooks.org

LA Times Festival of Books

Los Angeles, CA

April 12-13, 2014

http://events.latimes.com/festivalofbooks

Printers Row Lit Fest

Chicago, IL

June 7-8, 2014

www.chicagotribune.com/entertainment/books/printersrowlitfest

Decatur Book Festival

Decatur, GA

September 6-8, 2014

www.decaturbookfestival.com

 

Learn how Sheridan can help you integrate direct to consumer sales from your website at: http://www.sheridan.com/products-services/electronic-content/econtent-services

 


					
				


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