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03.20.12

Are you leaving Money on the Table?

I ask this question of the small/medium magazine publisher because I seldom see their websites or digital editions selling products. “But wait,” I hear you cry, ”I’m a publisher not a retailer.” In this post I’ll propose that you can be both and add incremental revenue with relative ease.

The secret here is what are known as affiliate marketing programs. Most large e-commerce sites have them and they work like this:

  1. You create an affiliate account with the retailer.
  2. Once logged in, you search for the item you wish to sell.
  3. The site will create a custom URL with your affiliate info embedded.
  4. You embed this URL in your digital edition or website.
  5. Your reader clicks on the URL and purchases the product.
  6. You receive a percentage of the sale.

As a digital publisher, you can add links almost anywhere in your digital presence. And with the large e-tailers selling everything from valve oil to vampires, your possibilities for embedding retail links are limited only by your imagination.

Here’s a quick example I came up with at the Edible Communities Conference last week. Click here to view a page from Edible San Francisco’s Winter Issue. On the left page in the body copy to the left of the photo of Chef Lam- click on the words truffle oil. Don’t be alarmed- that’s a case price.

I’d love to review your content with you and search for similar retail opportunities for you. Please send me an email and we’ll set a time. Until then, here are some links to some affiliate marketing programs:

Amazon
Apple
BestBuy
Sears
Walmart

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