There have been lots of great indicators for both print and mobile magazine publishers of late. Recently, the MPA Factbook, a respected yearly body of research from the Association of Magazine Media, published 90+ pages of data that would gladden any magazine publisher’s heart. Among the most positive take-aways:
- Magazines are the top medium for reader engagement – the average reader spends 40 minutes reading each issue!
- Magazine media advertising outperforms both TV and online for critical purchase drivers.
- More than 150 print magazines have thrived for more than 50 years – only 9 TV shows can say the same! And, 47 magazine titles have succeeded for over 100 years. Now that’s endurance!
- Digital magazines and social media are BFFs – thanks to app social sharing features like Facebook, Twitter, and Pinterest.
- Readers of digital magazines spend almost twice as much time with ads that have been enhanced for tablets.
Access to this wonderful tome is free – if you haven’t read it yet, click on the link above and read on for more good news!
Are publishers looking at a mobile advertising boon? Believe it.
In this recent Ad Age post, an eMarketer report indicates that mobile-advertising spending should double in 2013 — to $9.6 billion —and grow another $5 billion in 2014. As mobile usage dwarfs laptop and PC usage, this trend and preference has advertisers seeing dollar signs.
Enthusiast publishers, rejoice!
Are your readers passionate about your content? Hobbyists are turning specialty magazines into the darlings of the magazine industry, per an encouraging article just published in The New York Times. High-end niche magazines like Wine Spectator and Cigar Aficionado were cited in this article as not only experiencing steady readership growth, but capitalizing quite profitably on special event marketing around their passion. Some niche magazines are even expanding staff to better serve their loyal and growing circulation.
How ‘bout them apples? Encouraging indicators, healthy revenue to be made, and a brand new year.
Magazine publishers, could we finally be poised for a renaissance?