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Sheridan Blog

01.03.17
by Susan Parente

advertisingFake content is getting some...

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12.15.16
by Brian Jud

Baseball Making a large-quantity sale (5,000 or more) of your books to corporate buyers typically entails a formal presentation...

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12.05.16
by Laura Baker

From an overall decline in printed pages to a shift in how a book’s cost is perceived, the Digital Book Printing Conference revealed some interesting data and trends.  Publishers, book printers, and equipment manufacturers gathered on...

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11.21.16
by Susan Wiercinski

Did you ever stop to think about your company's brand? What it is and why it matters to your catalog customer? Let's take a few minutes to explore these concepts.

What Is A Brand?

A brand is a collection of how a...

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11.14.16
by Laura Baker

Sheridan loves our university presses

It's University Press Week, and boy, does Sheridan love our university presses!...

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11.01.16
by Brian Jud

doorsIf you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell...

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11.01.16
by Duncan Lewis

Although I’ve attended and enjoyed the Niche Media Conference in the past, I was a first-timer to the Niche Digital conference in Denver this past September. I...

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10.11.16
by Laura Baker

Candidate booksHistory reveals that elections affect more than just TV ad sales and bumper sticker displays. Election years are notable for...

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09.27.16
by Matthew Halik

It’s looking like 2017 may have some bright spots in it for catalogers! Some pricing relief may be coming in regard to FSS initiatives. The proposed changes include:

  • An increase to the piece per pound threshold allowing the use of...
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