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Sheridan Blog

09.15.16
by Laura Baker

ISBN BarcodeIf you plan to sell your book or make it available in libraries then you’ll need an ISBN. As an author or self-publisher working on your...

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08.30.16
by Brian Jud

As a guest contributor to the Sheridan blog, Brian Jud, Executive Director of the Association of Publishers for Special Sales, regularly shares his observations and learnings on the topic of book marketing and...

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08.23.16
by Brian Jud

Grand CanyonThe National Park Service turns 100 on August 25, 2016.  It seems fitting that this week’s post takes a...

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08.22.16
by Steve Musser

The ISMTE 2016 North American Conference recently completed its 10th annual meeting August 11-12 in Philadelphia, PA. Although a relatively young society, the International Society for Managing and Technical...

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08.18.16
by Susan Wiercinski

National Mail Order Catalog Day

To celebrate, let’s look at a few fun facts about mail order catalogs.

  • Depending on whom...
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08.15.16
by Laura Baker

Social Media InfluencersSocial media, in all its forms, continues to have a broad and growing reach across...

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08.02.16
by Brian Jud

overlooked stepNegotiating a large-quantity book sale can be a rewarding process. If you do a good job describing how your content...

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07.29.16
by Susan Parente

In the summer of 2016 in America, we are living in historic times, witnessing defining moments. Ceiling crashing moments. Yet, so many past moments – both important and mundane – have led up to this. As a woman thoroughly enjoying my 3+ decade-...

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07.14.16
by LeAnn Hartka

Ferris WheelSummer brings a lull between the boisterous spring and fall book show seasons and is the perfect time to review your...

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07.12.16
by Brian Jud

Left BrainstormingA core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a...

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