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Sheridan Blog

10.27.15
by Brian Jud

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big...

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10.13.15
by Laura Baker

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event.

For book publishers, the reasons to attend live events...

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10.02.15
by Laura Baker

Sheridan_Flag “On National Manufacturing Day, we celebrate all those who proudly stand behind our goods and services made...

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09.17.15
by Brian Jud

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpret an event or circumstance. Further complicating the decision process is that our analysis is distorted by our...

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08.31.15
by Brian Jud

book publishing growthAs a book publishing-company executive seeking long-term growth, you have an obligation to re-examine your...

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08.26.15
by Matthew Halik

Have you looked back over your in-home rates for the first half of the year and wondered “what’s going on here?” In an article from...

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08.25.15
by Susan Parente

The Sheridan Press: A Century StrongOur founding company is more than halfway through its...

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08.11.15
by Laura Baker

Movie ClapboardThe purpose of a book trailer is to get viewers excited about purchasing and reading your book.  During the It’s a...

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08.04.15
by Laura Baker

Notes from the AAUP Annual Conferencecalendar

Sheridan Books attended the 2015 AAUP annual conference which...

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07.28.15
by Brian Jud

Deision makingAs publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend...

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