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Sheridan Blog

07.14.15
by Laura Baker

open cartonWhen you order a book and it arrives at your home, office, or warehouse, there's nothing like that moment when you pop open the...

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06.29.15
by Brian Jud

When negotiating a large-quantity book order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your...

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06.16.15
by Laura Baker

Book FestivalsBEA may be the largest book fair in the US,...

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06.10.15
by Matthew Halik

VT NH Marketing All Start Conference TicketsI had the good fortune to attend the VT/NH Marketing Group’s...

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Richard The Cat
06.09.15
by Susan Parente

Sponsored content has received some bad press over the years.

...

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06.02.15
by Brian Jud

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same...

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05.26.15
by Susan Wiercinski

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve...

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05.14.15
by Susan Wiercinski

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015.

Click...

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05.12.15
by Brian Jud

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move,...

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05.05.15
by Laura Baker

Btruck route signook publishers come in all shapes and sizes and have varying needs and requirements.  Similarly, so do their book...

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