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Sheridan Blog

Richard The Cat
06.09.15
by Susan Parente

Sponsored content has received some bad press over the years.

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06.02.15
by Brian Jud

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same...

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05.26.15
by Susan Wiercinski

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve...

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05.14.15
by Susan Wiercinski

Finally, the Postal Regulatory Commission has approved the USPS request to revise pricing for standard mail, periodicals and package services. The increase will take effect on Sunday, May 31, 2015.

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05.12.15
by Brian Jud

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move,...

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05.05.15
by Laura Baker

Btruck route signook publishers come in all shapes and sizes and have varying needs and requirements.  Similarly, so do their book...

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04.21.15
by Brian Jud

Innovation is not an event. It is a mindset. It results from a mind open to the possibility that there is (or could be) a different, better way of doing something. Few people find great ideas on a blank sheet of paper. Most of us need our...

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04.16.15
by Kelly Freeburger

Last week Sheridan attended AWP 2015 (Association of Writers & Writing Programs) in Minneapolis, along with more than 12,000 other attendees and exhibitors. We went to the conference in high spirits...

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04.15.15
by Susan Parente

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “...

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04.07.15
by Laura Baker

Social meida book marketingSocial media is a strong tool for marketing your books, but determining how and where to put your time and energy...

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