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Books

08.30.16
by Brian Jud

As a guest contributor to the Sheridan blog, Brian Jud, Executive Director of the Association of Publishers for Special Sales, regularly shares his observations and learnings on the topic of book marketing and...

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08.23.16
by Brian Jud

Grand CanyonThe National Park Service turns 100 on August 25, 2016.  It seems fitting that this week’s post takes a...

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08.15.16
by Laura Baker

Social Media InfluencersSocial media, in all its forms, continues to have a broad and growing reach across...

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08.02.16
by Brian Jud

overlooked stepNegotiating a large-quantity book sale can be a rewarding process. If you do a good job describing how your content...

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07.14.16
by LeAnn Hartka

Ferris WheelSummer brings a lull between the boisterous spring and fall book show seasons and is the perfect time to review your...

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07.12.16
by Brian Jud

Left BrainstormingA core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a...

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06.28.16
by Laura Baker

Assorted BooksSo you have an eye catching cover design, but you’re looking for a way to spice it up...

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06.21.16
by Laura Baker

AAUP 2016 Rocky 5KThe Association of American University Presses (AAUP) annual meeting took place June 16-18...

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06.14.16
by Laura Baker

Books Stocking Paper ListWhen it comes to selecting the text stock...

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06.01.16
by Laura Baker

Jane Wesman speaking at BEAWhile attending BEA I sat in on a panel session, Kicking up Your Publicity Plan, that was led by panelist Jane...

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