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Books

07.12.16
by Brian Jud

Left BrainstormingA core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a...

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06.28.16
by Laura Baker

Assorted BooksSo you have an eye catching cover design, but you’re looking for a way to spice it up...

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06.21.16
by Laura Baker

AAUP 2016 Rocky 5KThe Association of American University Presses (AAUP) annual meeting took place June 16-18...

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06.14.16
by Laura Baker

Books Stocking Paper ListWhen it comes to selecting the text stock...

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06.01.16
by Laura Baker

Jane Wesman speaking at BEAWhile attending BEA I sat in on a panel session, Kicking up Your Publicity Plan, that was led by panelist Jane...

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05.18.16
by Laura Baker

BEA badgeBook Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding...

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05.02.16
by Brian Jud

Magazine AdOne of the basic axioms of book marketing is that it takes multiple impressions on...

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04.19.16
by LeAnn Hartka

Conserve protect reuseEarth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But...

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04.07.16
by Laura Baker

colored pencilsWhether buyers are looking for an outlet to reduce anxiety, a unique gift idea, or a way or reconnect with their inner...

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03.30.16
by Laura Baker

content marketingContent marketing is essential across all industries today. What is content marketing? Let’s start with...

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