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Books

03.08.16
by LeAnn Hartka

Six Fun Facts to Fuel Your Fire to Read InfographicMarch is reading month! As children, we...

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02.22.16
by Laura Baker

enhanced ebookEven as eBook sales have slowed over the past couple of years, publishers recognize their niche in the...

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02.09.16
by Brian Jud

Angry lionNegotiating a large-quantity book sale is a little like playing poker, requiring both hard and soft skills. To be good at it you need...

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01.25.16
by Laura Baker

typewriterThroughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from...

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01.11.16
by Brian Jud

Process pathThe circumstances surrounding every selling situation are different, but there are...

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12.15.15
by Brian Jud

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to...

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11.23.15
by Brian Jud

check listNumerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy...

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11.09.15
by Laura Baker

book bundleFor book publishers, there is no longer a print versus electronic argument. Smart...

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10.27.15
by Brian Jud

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big...

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