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Books

08.04.15
by Laura Baker

Notes from the AAUP Annual Conferencecalendar

Sheridan Books attended the 2015 AAUP annual conference which...

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07.28.15
by Brian Jud

Deision makingAs publishers, we make decisions every day that impact the future of our business. And as small-businesspeople we tend...

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07.14.15
by Laura Baker

open cartonWhen you order a book and it arrives at your home, office, or warehouse, there's nothing like that moment when you pop open the...

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06.29.15
by Brian Jud

When negotiating a large-quantity book order your prospects will expect you to present a proposal. This is your recommendation of how to proceed, your solution to the buyer’s problem. Give them an answer to the unspoken question, “How will your...

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06.16.15
by Laura Baker

Book FestivalsBEA may be the largest book fair in the US,...

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06.02.15
by Brian Jud

The process of selling books has not changed much in many years. Publishers publish books that are sold through bookstores to their customers. Granted, the arrival of Amazon.com altered the dynamics of the playing field, but it is still the same...

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05.12.15
by Brian Jud

Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from “rocking the boat.” But in today’s rapidly changing marketplace, holding steady really means falling behind. Move,...

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05.05.15
by Laura Baker

Btruck route signook publishers come in all shapes and sizes and have varying needs and requirements.  Similarly, so do their book...

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04.21.15
by Brian Jud

Innovation is not an event. It is a mindset. It results from a mind open to the possibility that there is (or could be) a different, better way of doing something. Few people find great ideas on a blank sheet of paper. Most of us need our...

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04.07.15
by Laura Baker

Social meida book marketingSocial media is a strong tool for marketing your books, but determining how and where to put your time and energy...

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