Skip to contenttop
Blog
http://sheridan.com/sites/default/files/sec-image/sec-image-blog1.jpg

Books

01.20.15
by Laura Baker

Are publishers customer focused? This question was raised recently in a Scholarly Kitchen blog...

Read more.
01.05.15
by Brian Jud

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they may wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost...

Read more.
12.15.14
by Brian Jud

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.        ...

Read more.
12.03.14
by Laura Baker

world bookSelling rights to international publishers to translate and publish your books has many...

Read more.
11.24.14
by Brian Jud

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection to your long-term commercial success.

The...

Read more.
10.28.14
by Brian Jud

Creating your marketing strategy defines what you will do (as described in my earlier post Six Rules for Creating a Solid Book Marketing Strategy). The...

Read more.
10.23.14
by Joe Thomson

In October of 2004 Wired Magazine published the article The Long Tail, addressing the changing retail environment.  The article laid out the challenges bricks and...

Read more.
10.14.14
by Brian Jud

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all...

Read more.
09.15.14
by Brian Jud

As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you combine these concepts and write a plan as you would a book? It would have characters, plots, sub-plots, action...

Read more.

					
				


Choose a company: