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Books

10.23.14
by Joe Thomson

In October of 2004 Wired Magazine published the article The Long Tail, addressing the changing retail environment.  The...

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10.14.14
by Brian Jud

Did you ever think about taking a long trip? If so, you probably thought about how you would get to your destination, perhaps traveling by car, plane, train or bus. Then you planned where to stay each night, what to pack and how much it would all...

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09.15.14
by Brian Jud

As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you combine these concepts and write a plan as you would a book? It would have characters, plots, sub-plots, action...

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09.02.14
by Laura Baker

For some publishers, printing and eBooks go hand in hand. For others, their titles are converted to eBooks later, or even released exclusively as eBooks. Regardless of whether you’re releasing both simultaneously or converting existing titles,...

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08.25.14
by Laura Baker

Publishers’ needs to have one print file and print it all over the world for local distribution, versus printing in one location and then shipping it all over the world, is growing. 

At the 2014 Book Manufactures Institute (BMI)...

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08.13.14
by Laura Baker

Millions of new titles are published every year.  How can you stand out in this crowd? 

On August 6, Brian Jud, Executive Director of APSS, guest presented the Sheridan webinar...

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07.30.14
by Laura Baker

Doing more with less is a constant challenge in publishing. Publishers must meet that imperative while still producing a book that stands out on the physical and virtual shelf and appeals to customers.

Sheridan Books successfully addresses...

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07.08.14
by Laura Baker

At Sheridan, we’re committed to continually improving our services to meet customers’ diverse publishing needs. Our most recent improvement is the addition of seven important new features to our direct-to-...

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07.02.14
by Brian Jud

You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing -- also called non-bookstore marketing or...

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06.25.14
by Joe Thomson

A contrarian approach or perhaps just wishful thinking from a long time book manufacturer. 

On Sunday, I boarded a plane for the Association of American University...

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