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Books

07.02.14
by Brian Jud

You are familiar with the process of selling books through bookstores, bricks and clicks. But there is another way to sell books, and it could be more profitable for you. That is special-sales marketing -- also called non-bookstore marketing or...

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06.25.14
by Joe Thomson

A contrarian approach or perhaps just wishful thinking from a long time book manufacturer. 

On Sunday, I boarded a plane for the Association of American University...

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06.03.14
by Laura Baker

Email Marketing SuccessThe best marketing program is doomed to fail if your customers and prospects don't have...

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05.06.14
by Laura Baker

As an author or publisher there are many decisions to make that influence the appearance and quality of a book.  From how the text and cover will be laid out and designed, to  choosing the right material for each, to deciding what...

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04.23.14
by Laura Baker

What's the most important ingredient in the recipe for book publishing success? There are many correct answers, including timing, marketing, and pricing. While all those factors fluctuate, one essential ingredient stays constant: Quality content...

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04.14.14
by Laura Baker

Book Cover DesignMany in the publishing industry agree that a book’s cover is its number one marketing tool. Yet, the Internet...

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04.07.14
by Laura Baker

From guest blogger, Greg Graalfs, Sales Representative for Sheridan Books…

How often have we in the print business been asked, “How much longer do you think printed books will survive?” Or, “Isn’t it tough for you in print since books will...

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03.24.14
by Laura Baker

Customers often ask us for paper samples so they can see firsthand how white and bright a certain stock is.  Sheridan Books’ stocking paper list...

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03.12.14
by Laura Baker

Last September, guest blogger Michael Rosen shared a list of some of the largest book festivals in the U.S.   He also...

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