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Books

06.03.14
by Laura Baker

Email Marketing SuccessThe best marketing program is doomed to fail if your customers and prospects don't have...

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05.06.14
by Laura Baker

As an author or publisher there are many decisions to make that influence the appearance and quality of a book.  From how the text and cover will be laid out and designed, to  choosing the right material for each, to deciding what...

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04.23.14
by Laura Baker

What's the most important ingredient in the recipe for book publishing success? There are many correct answers, including timing, marketing, and pricing. While all those factors fluctuate, one essential ingredient stays constant: Quality content...

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04.14.14
by Laura Baker

Book Cover DesignMany in the publishing industry agree that a book’s cover is its number one marketing tool. Yet, the Internet...

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04.07.14
by Laura Baker

From guest blogger, Greg Graalfs, Sales Representative for Sheridan Books…

How often have we in the print business been asked, “How much longer do you think printed books will survive?” Or, “Isn’t it tough for you in print since books will...

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03.24.14
by Laura Baker

Customers often ask us for paper samples so they can see firsthand how white and bright a certain stock is.  Sheridan Books’ stocking paper list...

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03.12.14
by Laura Baker

Last September, guest blogger Michael Rosen shared a list of some of the largest book festivals in the U.S.   He also...

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02.27.14
by Laura Baker

In January 2014, Adobe released Adobe Digital Editions 3.0* that along with some reader enhancements allows for a more secure digital rights management (DRM) scheme.  This upgraded version is designed to take advantage of the Adobe Content...

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02.11.14
by Laura Baker

Today, a printer is more than just a printer — a printer is a partner who supports your entire business model. So how do you determine which printer is right for you? If you want a simple way to handle the full spectrum of printing needs for your...

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