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Workflow Solutions

04.01.14
by Susan Wiercinski

 

How Much Are You Really Saving With Co-mailing?Let’s start at the...

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08.28.13
by Sheridan Catalogs

It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to flourish. Yep, it’s definitely approaching that season. But lucky for...

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07.10.13
by Sheridan Catalogs

Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience.

Catalogers use data about their readers' habits...

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04.24.13
by Sheridan Catalogs

This was my first year attending the annual Spring NEMOA Conference.  The event had drawn over 500 catalogers, marketers, printers, and retailers.  The lobby was booming with catalogers.  A thought had crossed my...

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03.21.13
by Sheridan Catalogs

Catalogs are dead, right? Wrong! According to Steve Lett, creator of Lett Direct, Inc. the catalog is alive and thriving. So what is this internet hype all about? How are catalogs driving traffic to your website and generating sales? How...

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02.06.13
by Sheridan Catalogs

With the rise of Corporate America, and the increasing bureaucratic attitudes of larger companies, it is not always easy to find what we...

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01.18.13
by Sheridan Catalogs

Yes it’s true!  QR codes are becoming more common among catalogers.  In fact, many catalogs have at least one QR code within the printed copy.  There are many...

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01.11.13
by Sheridan Catalogs

2013 and last I checked we were in the midst of the age of information.  The internet is a new realm and as far as I can tell is...

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09.06.12
by Sheridan Catalogs

It may be easier than you think to get good email addresses from your consumers. Check out these ideas to see which might work for you …

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