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Catalogs

01.06.14
by Susan Wiercinski

In case you missed it while caught up in holiday revelry or last minute shopping madness, the Postal Regulatory Commission (PRC) left an unwanted gift under the tree – on December 24th they passed the 4.3% exigent postage increase. The rate...

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10.01.13
by Sheridan Catalogs

Rhode Island. The last of the 13 colonies, the smallest state in the United States, home of the first water-powered cotton mill, start of the Industrial Revolution was hit by a wave the other week. A wave of marketers that is; and, retailers,...

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08.28.13
by Sheridan Catalogs

It’s time. Catalogers are gearing up for the season of direct mail marketing. Just a couple more months before Halloween hits and after that, sales for retailers will begin to flourish. Yep, it’s definitely approaching that season. But lucky for...

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08.21.13
by Sheridan Catalogs

Last year we hosted a webinar called Mobile Apps for Catalogers. This year we are hosting another webinar in September on a similar subject. This webinar will focus on How to Develop a Mobile Strategy. We believe mobile devices can/should be one...

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07.25.13
by Sheridan Catalogs

Sheridan VideoAs retail marketers, we are always trying to come up with new ideas of how we can...

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07.10.13
by Sheridan Catalogs

Connecting with customers on an emotional level has never been more important than it is now. Fortunately, catalogers have access to plenty of data that can enhance the customer experience.

Catalogers use data about their readers' habits...

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06.25.13
by Sheridan Catalogs

In earlier blogs we spoke about how catalogs drive online sales. As catalogers, we know what must be done to use our catalogs to drive people online. But, ask yourself this: are your product pages ranking? If the answer is “no” or “I’m not sure...

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05.17.13
by Sheridan Catalogs

We are aware that this is the age of information. We appear to have a boundless appetite for more. More websites, more links, more videos, more blogs. Check out this image sourced from Wikipedia of Internet pathways. It’s a universe of knowledge...

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04.24.13
by Sheridan Catalogs

This was my first year attending the annual Spring NEMOA Conference.  The event had drawn over 500 catalogers, marketers, printers, and retailers.  The lobby was booming with catalogers.  A thought had crossed my...

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04.02.13
by Sheridan Catalogs

 

A few...

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