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Production Solutions

10.04.17
by Wendy Parker

booksThe thickness of a publication determines whether or not the publisher has an option...

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08.17.17
by Wendy Parker

Overs and UndersMost magazine printers will apply a notation to their quote specifying their “overs...

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07.20.17
by Wendy Parker

Have you ever wanted to do a quick calculation to determine the impact on the weight of your publication if you were to change your page count, the basis weight of your paper, or your trim size?...

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06.07.17
by Wendy Parker

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover?

...

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05.16.17
by Wendy Parker

Press Proofs; LoopPublishers have three basic options for proofing their publications before going to...

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05.25.16
by Wendy Parker

Paper is a center stage player when it comes to both the design and cost of a publication. You don’t need to be a paper expert to make smart paper decisions. Once you understand the basic quality differences, and can compare costs between them,...

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05.04.16
by Wendy Parker

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper speaks to your readers in...

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02.08.16
by Susan Parente

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around.

Have you noticed the tactilely pleasing array of covers lately at your local...

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10.22.14
by Susan Parente

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more, highly successful ad sales...

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08.06.13
by Susan Parente

Magazine CoverAdvertisers are constantly searching for new ways to attract and keep the...

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