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Magazines

12.11.15
by Emily Fullerton

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached through communications platforms like...

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Richard The Cat
06.09.15
by Susan Parente

Sponsored content has received some bad press over the years.

...

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04.15.15
by Susan Parente

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “...

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02.12.15
by Emily Fadden

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into his 45 years of experience, so now every morning...

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01.15.15
by Susan Parente

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning.

Our friend Carla Kalogeridis at Association Media & Publishing penned...

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11.17.14
by Susan Parente

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom?

75% of marketers (read advertisers) recently polled by emarketer.com...

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10.22.14
by Susan Parente

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more, highly successful ad sales...

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10.10.14
by Emily Fadden

Ingesting a snack at The Scholarly Kitchen has my own association-minded ideas baking. Robert Harington’s post,...

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06.17.14
by Susan Parente

Many publishers are realizing that the goal of increasing readership and exposure for their brand now requires a new level of creativity, a break-out approach. Recognizing that, however, and actually accomplishing it are two very different things...

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Did You Miss Niche???  Here’s the 411…
03.10.14
by Emily Fadden

Have you ever had a work experience that leaves you freshly evangelized about your job? Last week, Sheridan descended on the South with sugary pralines and New England style hospitality at the 2014 Niche...

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