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Magazines

04.15.15
by Susan Parente

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “...

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02.12.15
by Emily Fadden

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into his 45 years of experience, so now every morning...

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01.15.15
by Susan Parente

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning.

Our friend Carla Kalogeridis at Association Media & Publishing penned...

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11.17.14
by Susan Parente

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom?

75% of marketers (read advertisers) recently polled by emarketer.com...

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10.22.14
by Susan Parente

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more, highly successful ad sales...

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10.10.14
by Emily Fadden

Ingesting a snack at The Scholarly Kitchen has my own association-minded ideas baking. Robert Harington’s post,...

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07.15.14
by Sean Corrigan

It’s been over a month since I attended the annual FCA Conference in Atlanta and I’m still thinking about the break-through ideas I heard at one of the sessions. If you’re not familiar, FCA is the ...

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06.17.14
by Susan Parente

Many publishers are realizing that the goal of increasing readership and exposure for their brand now requires a new level of creativity, a break-out approach. Recognizing that, however, and actually accomplishing it are two very different things...

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Did You Miss Niche???  Here’s the 411…
03.10.14
by Emily Fadden

Have you ever had a work experience that leaves you freshly evangelized about your job? Last week, Sheridan descended on the South with sugary pralines and New England style hospitality at the 2014 Niche...

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01.06.14
by Susan Parente

There have been lots of great indicators for both print and mobile magazine publishers of late. Recently, the MPA Factbook, a respected yearly body of research from the...

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