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Magazines

05.04.16
by Wendy Parker

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper speaks to your readers in...

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02.08.16
by Susan Parente

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around.

Have you noticed the tactilely pleasing array of covers lately at your local...

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02.04.16
by Susan Parente

Keep Niche WeirdHow do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on...

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12.11.15
by Emily Fullerton

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached through communications platforms like...

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Richard The Cat
06.09.15
by Susan Parente

Sponsored content has received some bad press over the years.

...

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04.15.15
by Susan Parente

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “...

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02.12.15
by Emily Fadden

I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into his 45 years of experience, so now every morning...

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01.15.15
by Susan Parente

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning.

Our friend Carla Kalogeridis at Association Media & Publishing penned...

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11.17.14
by Susan Parente

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom?

75% of marketers (read advertisers) recently polled by emarketer.com...

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10.22.14
by Susan Parente

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more, highly successful ad sales...

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