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Magazines

10.10.14
by Emily Fadden

Ingesting a snack at The Scholarly Kitchen has my own association-minded ideas baking. Robert Harington’s post,...

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06.17.14
by Susan Parente

Many publishers are realizing that the goal of increasing readership and exposure for their brand now requires a new level of creativity, a break-out approach. Recognizing that, however, and actually accomplishing it are two very different things...

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Did You Miss Niche???  Here’s the 411…
03.10.14
by Emily Fadden

Have you ever had a work experience that leaves you freshly evangelized about your job? Last week, Sheridan descended on the South with sugary pralines and New England style hospitality at the 2014 Niche...

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01.06.14
by Susan Parente

There have been lots of great indicators for both print and mobile magazine publishers of late. Recently, the MPA Factbook, a respected yearly body of research from the...

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08.06.13
by Susan Parente

Magazine CoverAdvertisers are constantly searching for new ways to attract and keep the...

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07.10.13
by Susan Parente

At the risk of oversimplifying or stereotyping, I think we can generally agree that like people, there are two types of production facilities: those that try to operate through a level of clutter, and those that require neatness and order.

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03.21.13
by Susan Parente

Niche Media recently asked niche publishers to send in their best ideas and practices that have helped their business. They received more than 500 submissions and discovered that some topics came up...

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02.19.13
by Sheridan Magazines

Publishers often ask me “How much should I charge for my digital ads?”

From time to time, I scan the web and other sources for hard data on this topic. It’s not very easy to find, in my experience. What follows is an...

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12.17.12
by Susan Parente

USPS logo

You may have seen this phenomenon at your local Best Buy, but get ready – your neighborhood post office may now also sell...

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10.15.12
by Susan Parente

Producing a publication is like wrestling an octopus: Every time you pin down an arm, another reaches up to grab you. It can be difficult for publishers to keep up with the seemingly infinite number of tasks that go into creating a successful...

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